Two shops choosing prices

Each pair gives (first shop’s profit, second shop’s profit), in invented units. Select an outcome, then compare what each shop could gain by changing its price alone.

Change the market assumption

Cutting your price alone attracts customers but earns less per sale. How much profit does that leave? Change this one number while holding the other profits fixed.

Profit for the only shop cutting its price 4

These are assumed profits, not forecasts. The table does not measure customer benefits or costs to anyone outside the two shops.